Post by nurnobisorker14 on Oct 30, 2024 11:01:20 GMT 1
It is possible to return a customer who visited an online store but never made a purchase. Online stores that use available marketing tools manage to increase conversion, sales and profits several times. Competent remarketing for an online store allows you to attract the attention of the target audience that is ready to make a purchase, you just need to remind them about yourself by displaying ads on other sites.
Contents hide
1) Why do you need remarketing?
2) How does remarketing work?
3) Types of remarketing
3.1) Standard
3.2) Search
3.3) Dynamic
3.4) For smartphone applications
3.5) Look-alike
3.6) For video clips
3.7) Customer-match
4) Benefits of using for an online store
5) How to set up retargeting?
6) Retargeting in social networks
7) Remarketing Strategies
7.1) Sequential
7.2) Temporary
7.3) A/B testing
8) Conclusion
Why do you need remarketing?
The main goal of remarketing is to return a potential buyer and motivate him to perform a target action - in our case, making a purchase. It is not profitable for an online store to wait for a new ideal client. It is necessary to work with the existing "warm" audience.
Retargeting has the same meaning as bulk email campaigns remarketing. The difference is that Yandex.Direct called this technology retargeting, and Google Ads remarketing.
Remarketing or in other words retargeting solves the following problems:
Increases website conversion. Users who return to the website via advertisements in most cases make a purchase in the online store.
Reminds of the brand. Banner ads will not let you forget the company name and will remind you of the product that once attracted the client's attention.
It has a good payback. Remarketing works no worse than contextual advertising when displaying advertisements in the first lines of search results, but it costs an order of magnitude less.
According to statistics, more than 90% of buyers leave the site without placing an order during their first visit to an online store. The customer could have put the product they liked in the cart or added it to favorites, but never completed the purchase. There may be several reasons for this: the customer got distracted and left the site, decided to read more reviews about the product, or was not satisfied with the price. Our goal is to interest the customer and motivate them to visit the site again.
Remarketing for an online store is aimed at interacting with an audience that has already shown interest in it. The business’s task is to remind the client about its brand, offer the product they like on sale, and return them to the store to make a purchase.
How does remarketing work?
When visiting the site for the first time, a tag appears in the cookie files. When visiting other sites that participate in the advertising and display network, the user will see banner advertising based on their interests and activity. The purpose of displaying advertising is to remind the user about the online store and encourage the user to return to the site to register, purchase, subscribe or any other target action.
How remarketing works:
A visitor has entered your online store.
Left without placing an order.
I went to any other site and saw an advertisement for a store.
Came back to your site and made a purchase.
A clear example of remarketing: A customer saw a smartphone in an electronics store, but was confused by the product rating, reviews, or price. He decided to postpone the purchase for later, but never returned to the site. The marketer sets up an advertising campaign so that all users who visited the page with this product see an ad on other sites. The customer remembers the smartphone he liked, returns to the site, and completes the purchase.
Remarketing in social networks is called retargeting. For example, the social network Vkontakte has developed a pixel that is embedded in a store's website to generate advertisements.
Increase your sales with Mokka
Types of Remarketing
As part of remarketing, the client sees personalized ads that encourage them to return to the site. Not all site visitors see a specific ad, but only those users who have previously performed a target action, for example, visited a product page or put it in the basket, but did not place an order. The user actions that the ad will be shown to are selected in the settings.
Remarketing has the following varieties:
standard;
search;
dynamic;
for smartphone applications;
look-alike;
for video clips;
customer-mutch.
Let's look at them in more detail.
Standard
This method is used most often and is called classic. The tool shows the result, regardless of the type or subject of the business. After the visitor leaves the site, the company tries to catch up with him, showing instant contextual media ads. The Google Analytics system allows you to determine the audience that will see the ads and make other settings. You can set up the display of ads with different images and text or set the number of impressions per day for one user.
Contents hide
1) Why do you need remarketing?
2) How does remarketing work?
3) Types of remarketing
3.1) Standard
3.2) Search
3.3) Dynamic
3.4) For smartphone applications
3.5) Look-alike
3.6) For video clips
3.7) Customer-match
4) Benefits of using for an online store
5) How to set up retargeting?
6) Retargeting in social networks
7) Remarketing Strategies
7.1) Sequential
7.2) Temporary
7.3) A/B testing
8) Conclusion
Why do you need remarketing?
The main goal of remarketing is to return a potential buyer and motivate him to perform a target action - in our case, making a purchase. It is not profitable for an online store to wait for a new ideal client. It is necessary to work with the existing "warm" audience.
Retargeting has the same meaning as bulk email campaigns remarketing. The difference is that Yandex.Direct called this technology retargeting, and Google Ads remarketing.
Remarketing or in other words retargeting solves the following problems:
Increases website conversion. Users who return to the website via advertisements in most cases make a purchase in the online store.
Reminds of the brand. Banner ads will not let you forget the company name and will remind you of the product that once attracted the client's attention.
It has a good payback. Remarketing works no worse than contextual advertising when displaying advertisements in the first lines of search results, but it costs an order of magnitude less.
According to statistics, more than 90% of buyers leave the site without placing an order during their first visit to an online store. The customer could have put the product they liked in the cart or added it to favorites, but never completed the purchase. There may be several reasons for this: the customer got distracted and left the site, decided to read more reviews about the product, or was not satisfied with the price. Our goal is to interest the customer and motivate them to visit the site again.
Remarketing for an online store is aimed at interacting with an audience that has already shown interest in it. The business’s task is to remind the client about its brand, offer the product they like on sale, and return them to the store to make a purchase.
How does remarketing work?
When visiting the site for the first time, a tag appears in the cookie files. When visiting other sites that participate in the advertising and display network, the user will see banner advertising based on their interests and activity. The purpose of displaying advertising is to remind the user about the online store and encourage the user to return to the site to register, purchase, subscribe or any other target action.
How remarketing works:
A visitor has entered your online store.
Left without placing an order.
I went to any other site and saw an advertisement for a store.
Came back to your site and made a purchase.
A clear example of remarketing: A customer saw a smartphone in an electronics store, but was confused by the product rating, reviews, or price. He decided to postpone the purchase for later, but never returned to the site. The marketer sets up an advertising campaign so that all users who visited the page with this product see an ad on other sites. The customer remembers the smartphone he liked, returns to the site, and completes the purchase.
Remarketing in social networks is called retargeting. For example, the social network Vkontakte has developed a pixel that is embedded in a store's website to generate advertisements.
Increase your sales with Mokka
Types of Remarketing
As part of remarketing, the client sees personalized ads that encourage them to return to the site. Not all site visitors see a specific ad, but only those users who have previously performed a target action, for example, visited a product page or put it in the basket, but did not place an order. The user actions that the ad will be shown to are selected in the settings.
Remarketing has the following varieties:
standard;
search;
dynamic;
for smartphone applications;
look-alike;
for video clips;
customer-mutch.
Let's look at them in more detail.
Standard
This method is used most often and is called classic. The tool shows the result, regardless of the type or subject of the business. After the visitor leaves the site, the company tries to catch up with him, showing instant contextual media ads. The Google Analytics system allows you to determine the audience that will see the ads and make other settings. You can set up the display of ads with different images and text or set the number of impressions per day for one user.